Lac du Bonnet businesses know the importance of being present on social media. As easy as it is to be connected on social media, keeping an active social presence can be challenging without taking up too much of your time. Use useful tools to make social media scheduling for your Lac du Bonnet business easy.
Each social media platform has different peak times when its users and your followers are most active. You want to engage with as many of your followers as possible, so you need to post during these peak times. Making all your posts live during the most effective time for your business is impossible and is an insufficient use of your time.
Enter Social Media Scheduling Tools. These tools can help you stay connected to your followers at the right time across multiple platforms. Social Media Scheduling Tools allow you to design and bulk schedule numerous posts at once, prescheduling your messages at a time that suits your schedule and delivering your messages at the times you’ve designated.
With Social Media Scheduling Tools, you can operate your social media platforms efficiently while producing more content for your followers to enjoy in less than it would take to do it all live.
There are numerous options available to businesses. Here’s a quick look at a few Social Media Scheduling Tools that are simple to use and cost-effective.
Social Media Specific Scheduling Tools
Not all social media platforms will let you schedule your posts directly in the app. Instagram is the prime example, as this platform is designed to share “in the moment” posts. Other platforms like Facebook, Pinterest, and YouTube will allow you to build and schedule your platform’s content. Using the built-in scheduler is the way to go if you are only using one platform.
If Facebook is your platform, you’ve got the most straightforward solution, as Facebook has a Post Scheduler Tool built right in! You can schedule your posts and even reschedule, edit, or delete a scheduled post. Facebook Insights will provide you with all the information you need about your audience and when they are most active with your posts. The Facebook Scheduling Tool is also free but can only be used to schedule Facebook posts.
You can time your posts perfectly using Pinterest’s built-in Pin Scheduling Tool. The feature is free to use but only allows you to schedule pins up to two weeks in advance. If your social media goal is to grow your following on Pinterest, the number one tip is to pin often, and scheduling your pins in advance will certainly help you do that.
If your only social scheduling needs are Twitter, TweetDeck could be your ideal choice. TweetDeck allows you to schedule tweets across multiple Twitter accounts. It includes an easy-to-use dashboard that will enable you to see your tweets, notifications, messages, activity and mentions with options to add more. You can also change a scheduled Tweet before it’s published and add images and GIFs to your message. TweetDeck is free and will likely remain that way, as Twitter owns it, although it isn’t built directly into Twitter.
Social Media Scheduling Tools that Connect all Your Platforms
Do you run several Social Media Platforms for your business? A more robust Social Media Scheduling Tool can make your life much easier and your social media management much more efficient. Using these tools will allow you to cross-post, where you can post the same content to multiple social media channels simultaneously.
With these tools, buying a monthly plan has many more benefits than using the free plan. But investing in one of these tools can be worth it if your goal is to communicate more efficiently and spend less time doing it.
Later allows you to post to your Instagram, Twitter, Facebook, and Pinterest accounts; it emphasizes Instagram. Instagram makes automatic scheduling using a social media management app tricky, but Later does an excellent job working around Instagram’s imposed hurdles. If your sole purpose is to find an easy way to post to Instagram (and perhaps some cross-posting to other social accounts), it could be ideal for you. Later offers a basic free plan with one social set and up to 30 scheduled posts per profile. Pro plans can also be purchased starting at $12.50 per month.
Platforms you can link to Later:
If you’re using Canva to create your social media designs, it’s time to take advantage of the built-in Content Planner. You can design, draft and schedule your social media with just a few clicks. Canva offers a free version, which gives you decent access to great pre-made templates, but if you want access to everything and the added advantage of scheduling posts, pro plans start at $12.50 per month.
Platforms you can link to Canva:
Hootsuite is one of the most established and popular apps for social media scheduling. Save time by scheduling posts across all your social networks in just a few clicks. You can receive in-depth reports and collaborate with your team with Hootsuite’s built-in teamwork features. A limited free plan is available with two social profiles and up to five scheduled posts. If you want to take advantage of all the features, pro versions of Hootsuite start at $49 a month.
Platforms you can link to Hootsuite:
Buffer is another great tool for managing your social media presence and scheduling posts. Buffer provides scheduling for all the primary platforms and contains features that give post suggestions to users and give information on the number of clicks, retweets, likes, favourites, mentions and potential views each post has. Buffer offers a free plan where you can connect three social accounts and schedule a maximum of ten posts; pro plans start at $15 a month.
Platforms you can link to Buffer:
We hope this article inspires you to take a deeper look into Social Media Scheduling Tools to find the one that fits your business needs and budget. As we said, there are many options, and picking the right tool depends on what you are doing with it. Influencer MarketingHub has a great resource, ‘21 Best Social Media Management Tools to Boost Your Online Influence‘, which gives a more in-depth overview of 21 Tools, including complete product reviews.