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Last Updated: October 9th, 20222.5 min read

MyLdB Tourism Website

Graphic of MyLdB Tourism Website featuring two listings - Birding with a picture of a snow owl and Black Bear Golf Club

Project Scope

Quick Overview

The MyLdB Tourism Website project was designed to:

  • Showcase Lac du Bonnet’s Tourism Assets to potential visitors and act as the central marketing hub for the community’s destination marketing.

  • Work within the Market Ready criteria set out by the province’s largest tourism marketing partner, Travel Manitoba.

  • Showcase the quality of life aspects available in Lac du Bonnet to those who live here, visit here, or would like to move here.

Key Priorities of Focus

This project focuses on two of the CDC’s Key Priorities.

Marketing & Branding

Tourism Development

Business Development

Sustainability & Operations

2022 Site Visits
2021 Site Visits
2020 Site Visits
Total Site Visits



Photo of MyLdB Tourism Website featuring three listings - Birding with a picture of a snow owl, Black Bear Golf Club with a photo of the course, and Blue Water South Trail with a photo of the trail surrounded by green trees.

New Website Launch

In May, the Lac du Bonnet CDC revealed the newly designed 

The new MyLdB Tourism Website simplifies the user experience. It provides more user-friendly features allowing users to sort categorized information to view Lac du Bonnet’s featured destinations, places to go, things to do, and summer and winter activities. During the redesign, the Lac du Bonnet CDC also added a Facebook Messenger chat box to make it easier for people to ask questions about visiting the community.

The results positively affected the site’s searchability and increased the number of site visitors, sessions per visitor, page views, and the number of time people spend on the website. The Lac du Bonnet CDC also saw an increase in the number of calls, emails, and messages from people looking for more information about the community.



Photo of MyLdB's logo which includes in green writing the words 'My LdB dot ca'. There is also a blue tree with a white tree inside it and dark blue water under the writing.

Building the Brand

In August, the Lac du Bonnet CDC launched the new Lac du Bonnet Tourism Brand, MyLdB, with the logo and tagline “Come for the Weekend, Stay for Life!”

The website developed for the 2017 RM Centennial Celebrations was relaunched,, to showcase the many tourist attractions and activities available in Lac du Bonnet.

The Lac du Bonnet CDC also re-ignited the MyLdB social media channels. Facebook and Instagram are the two primary channels, with Twitter and Youtube as secondary channels used to share information about the community.



Image of woman's clothing and accessories on a light brown wood table. Items include sunglasses, a hat, camera, purse with a belt on top, shoes, keys, and a notebook.

Project Start

In June, Travel Manitoba was invited to Lac du Bonnet to host and conduct an Innovation Tourism Cafe. The stakeholders at the meeting identified community tourism assets and gaps through a facilitated discussion. Travel Manitoba provided a report after the meeting outlining key areas of tourism development and strongly suggested that a community tourism brand be developed, including a logo, tagline, website and separate marketing and communication channels from business and municipal-related messaging.



Published On: August 4th, 2020Categories: CDC Key Projects & PrioritiesTags:

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