The MyLdB Tourism Website project was designed to:
Key Priorities of Focus
This project focuses on two of the CDC’s Key Priorities.
Marketing & Branding
Sustainability & Operations
New Website Launch
In May, the Lac du Bonnet CDC revealed the newly designed myldb.ca
The new MyLdB Tourism Website simplifies the user experience. It provides more user-friendly features allowing users to sort categorized information to view Lac du Bonnet’s featured destinations, places to go, things to do, and summer and winter activities. During the redesign, the Lac du Bonnet CDC also added a Facebook Messenger chat box to make it easier for people to ask questions about visiting the community.
The results positively affected the site’s searchability and increased the number of site visitors, sessions per visitor, page views, and the number of time people spend on the website. The Lac du Bonnet CDC also saw an increase in the number of calls, emails, and messages from people looking for more information about the community.
Building the Brand
In August, the Lac du Bonnet CDC launched the new Lac du Bonnet Tourism Brand, MyLdB, with the logo and tagline “Come for the Weekend, Stay for Life!”
The website developed for the 2017 RM Centennial Celebrations was relaunched, myldb.ca, to showcase the many tourist attractions and activities available in Lac du Bonnet.
The Lac du Bonnet CDC also re-ignited the MyLdB social media channels. Facebook and Instagram are the two primary channels, with Twitter and Youtube as secondary channels used to share information about the community.
In June, Travel Manitoba was invited to Lac du Bonnet to host and conduct an Innovation Tourism Cafe. The stakeholders at the meeting identified community tourism assets and gaps through a facilitated discussion. Travel Manitoba provided a report after the meeting outlining key areas of tourism development and strongly suggested that a community tourism brand be developed, including a logo, tagline, website and separate marketing and communication channels from business and municipal-related messaging.