The LdB Media Bank project was designed to:
Key Priorities of Focus
This project focuses on all four of the CDC’s Key Priorities.
Marketing & Branding
Sustainability & Operations
The Canada Day Weekend Shoot
In July, the Lac du Bonnet CDC partnered with Noel Linsey again to start capturing the content for the LdB Media Bank. With an in-kind donation of $20,000 in photography, videography, and editing services from LM Creative, the Economic Development Officer and the Creative team at LM Creative hit the streets, dusty roads, and trails of Lac du Bonnet for its first round of content capturing.
During the weekend, the fireworks, the fair, the car show, the Beer Gardens, the Talent Show, the Farmer’s Market, Old Pinawa Dam, Blueberry Rock, Fernwood Boat Launch, and the Lac du Bonnet Museum were captured. The team also interviewed Terry Tottle, President and Historian for the Lac du Bonnet and District Historical Society. The images and footage will be available in the coming months and can be used to help promote these events and places for next year.
Tourism commercials are being planned next and will be used to promote Lac du Bonnet across multiple mediums for Live, Work, Play, and Invest marketing. Additional photoshoots are also being planned to capture more community assets.
The CDC will share these content assets with the community to enhance branding on a larger scale and provide organizations with marketing materials to promote their community assets.
As part of the Lac du Bonnet’s CDC Strategic Planning session, it was identified that the community lacked high-quality professional photography and video content to showcase the community’s Live, Work, Play, and Invest aspects.
In May, the Lac du Bonnet CDC began structuring its two-year plan to capture this content to enhance the overall community marketing efforts.