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Last Updated: October 10th, 20224.2 min read

Epic Rides MB

Host Noel Linsey at Pinawa Dam Provincial Heritage Park for Epic Rides MB.

Project Scope

Quick Overview

The Epic Rides MB project was designed to:

  • Showcase Lac du Bonnet as the start and end community of a YouTube Video Series about road-tripping through Manitoba called Epic Rides MB.

  • Capitalize on the earned media potential this provincial project offers.

  • Create a partnership with Epic Rides MB and host Noel Linsey, a documentary filmmaker and photographer. Noel’s unique skills will benefit many projects the Lac du Bonnet CDC is working on.

Key Priorities of Focus

This project focuses on all four of the CDC’s Key Priorities.

Marketing & Branding

Tourism Development

Business Development

Sustainability & Operations


April to Ongoing

Epic Rides MB film crew standing on a board walk in the forest.

The Series Begins

Starting in April and releasing every two weeks, Noel has been designing routes and filming his adventures across the Province. Every route begins and ends in Lac du Bonnet, and riders who want to take the trips themselves are also encouraged to start and end their trips in our community.

You can view all the Epic Rides MB videos on YouTube, but two episodes you won’t want to miss are here for you to check out.

Epic Rides MB: Lac du Bonnet Canada Day Special Part 1

Lac du Bonnet is the start and finish point for all of this season’s routes, and there’s a very good reason for that. The town of #lacdubonnet may be considered an undiscovered gem for many visitors to the province, but it should be billed as the crowned jewel for #manitoba destination #tourism. With so many fantastic landmarks, people, events and businesses to explore, I decided to showcase Lac du Bonnet on one of the busiest weekends of the year – #canadaday, to show off everything this town has to offer! Any trip to Lac du Bonnet should also include a trip out to Blueberry Rock for a great hike and some killer views. We also check out the town’s #fireworks display, and I check out the fair… Enjoy!

Epic Rides MB: Lac du Bonnet Canada Day Special Part 2

Lac du Bonnet is the start and finish point for all of this season’s routes, and there’s a very good reason for that. In part 2 of our Lac du Bonnet Canada Day special, we visit the fair, I get distracted by fudge at the farmers market, and we go to visit one of the coolest sites in Manitoba – Old Pinawa Dam, which definitely has a post-apocalyptic vibe to it. If you’ve been waiting for a reason to visit Lac du Bonnet, look no further than our Canada Day Special.

More Places to Find Epic Rides MB

You can get more details about Epic Rides MB here: Website, Facebook, and Instagram @EpicridesmbMB



Noel Linsey, host of Epic Rides MB in front of the Lac du Bonnet Museum.

Project Start

In January, the Lac du Bonnet CDC was approached by Noel Linsey, a documentary filmmaker and photographer interested in creating a motorcycle road trip series for release on YouTube.

The Lac du Bonnet CDC Economic Development Officer worked with Noel in 2021 during the Experiential Tourism Training Project through Eastman Tourism and recognized the potential a project like this could bring to the community. The plan was to start and end each road trip video in Lac du Bonnet and feature the road less travelled and the places less known. Every video promotes Lac du Bonnet by starting and ending here, encouraging travellers to eat, sleep, shop and visit while visiting the rest of the region.

The Lac du Bonnet CDC’s Role in this Project

The Lac du Bonnet CDC worked with Noel to help connect him with businesses in the community and with other Community Development Corporations and Destination Marketing Organizations in Eastern Manitoba. From time to time, the CDC will connect Noel with residents for interviews to be included in Epic Rides Episodes and provide Noel with information about the Lac du Bonnet sites he is interested in visiting.

Who is Noel Linsey

With a decade of experience in design, photography and videography for the outdoors and resource tourism industry, Noel Linsey has an intimate understanding of and passion for sharing stories that engage, inspire, and promote the Province of Manitoba. He has worked with non-profits, manufacturers, resource tourism operators, and retailers to tell their stories to thousands of potential visitors to the Province. Noel’s work can be seen in international publications and on national television.

Past and current clients include Manitoba Wildlife Federation, Manitoba Lodges and Outfitters Association, Barrier Bay Resort, Arrow Trade Magazine, Manitoba Outdoors Magazine, Canadian Outdoorsman, Guide Life Television, Wild TV, Guide Country TV, North American Deer Hunter, Manitoba Outdoors Show, Interlake Outdoors Show, Viking Motors, Westshore Marine, University College of the North, and many others.



Published On: January 7th, 2022Categories: CDC Key Projects & PrioritiesTags:

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